Social Media Mastery - How do I give myself the best chance of going Viral? - Episode 5
Episode 5. Welcome if you are new! :-)
In the previous 7 days, I have managed to grow out my Social Media Advertisement Business, PintSizedHumour, to new levels of virality!
But I bet your wondering…
How on earth have I managed to do this?
Well, actually, it’s pretty simple.
Let me begin with this: Nobody can predict with 100% certainty what will go viral on social media. That is a fact.
A lot of luck goes into it, for sure.
But how do the same old people or pages consistently find new ways to go viral?
Let me tell you:
📌 Consistency – The best social media pages, including mine at PintSizedHumour, post many times a day. This stacks up to hundreds of posts per week, which then adds up to tens of thousands per year. The more content you post, the greater the chance of going viral.
📌 Be Different – If you’re second to post something, you most likely won’t do as well as the person who posted it first. Be original and creative, and you’ll likely achieve higher performing content.
📌 Learn From Yourself And Others – If one piece of content goes viral, whether it’s yours or somebody else’s, analyse the post and test out different elements of it to see if you can replicate its success. P.S. this is very different from stealing someone’s content.
📌 Follow Viral Trends – Talk about or engage with viral trends. No, this doesn’t mean you have to do a TikTok dance, but for example, on my personal LinkedIn page, I spoke about a Dragons' Den episode that aired the night before. I was the first person to comment on a hot topic from the show, and I managed to generate over 100,000 impressions. Talk about relevant topics happening today.
📌 Be #Relatable – Yes, I know what I just said sounds cringe. But it’s incredibly powerful when done correctly. People will only connect with you if they can resonate with you, so don’t be out of touch. Find ways to be relatable on social media. Even someone as controversial as Andrew Tate achieved this by tapping into young males' insecurities and making them relate to his rich, obnoxious lifestyle.
📌 Grow A Core Audience – The number one piece of advice I can give you is to grow a core audience around your niche. You need these people to watch, comment, and share your content to give it a much higher chance of going viral.
I believe every single person on this planet could go viral on social media; however, not many people seem to try. On LinkedIn, there are over 260 million active monthly users, yet only around 1% of them post even just once per month.
To beat everybody else, especially on social media, all you have to do is be consistent and try.
Make sure to subscribe, and remember -"Success doesn’t belong to the most talented, it belongs to the one who shows up every single day, putting in the work when no one’s watching."
- Jacob
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